Who We Are
Grounded in user centered design, Beyond the Interface identifies key issues and solutions through business visioning workshops, interviews and field observations, user performance and usability testing. BTI’s analysis of business processes and job task flow helps clients elevate their employees through usability testing, user experience (UX) and interaction design. Across markets and industries, BTI considers human factors, usability and user experience for overall project success and client satisfaction. Working with clients like Xerox, Eastman Kodak, Kodak Alaris, USAA, Guilder Lehrman Institute of American History, Lexis Nexis, Savin Corporation and DX Imaging, we have a proven track record of guiding our clients to conceive, develop, launch and maintain system and products that their users judge to be useful, effective, error free and easy to use.
Brief Bio: Michael Van der Gaag
With over 30 years of consulting experience, Michael Van der Gaag is an IBM Certified Consultant and Scrum Master with experience in Usability, Interaction Design, User Centered Design, Business Analysis, Information Architecture and User Experience in Agile Solutions. He has led teams from product discovery and visioning through requirements gathering and analysis, design and development. He has conducted a variety of research across the entire product development life-cycle, from product discovery and conceptualization through post-launch evaluation and field validation testing. With a track record of proven results – tackling complex problems and bringing resolution and innovation to non-conventional client situations, he has been looked to as a mentor by clients, project managers and colleagues alike, thriving in environments that are unique and untested. Michael is passionate about User Centered Design, error free user performance, attaining project success, hitting bottom line targets and achieving client satisfaction.
Michael Van der Gaag
Principal Consultant, Owner